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San Marcos Offering HEB Incentive Package
It’s good to be in demand. It’s no secret nearly every reasonably sized Texas community would bend over backward to get an HEB supermarket. And San Marcos is no exception.
The San Marcos City Council will consider San Antonio-based HEB for an incentive agreement that would provide more than $2.2 million in rebates and tax breaks for it to open a 100,000-square-foot store on an 18-acre plot at the southeast corner of I-35 and East McCarty Lane.
The project is estimated to require a capital investment of $53 million and create 212 full-time jobs and 238 part-time jobs. HEB has owned the land since 2013.
The incentives agreement would require H-E-B to construct a minimum 100,000-square-foot grocery store that would open to the public by Dec. 31, 2026. In return, the city would provide 80% property and sales tax rebates, declining incrementally to 25% over a five-year period.

