
San Diego’s Bitchin’ Sauce Debuts at Veggie Grill
Two Southern California companies are joining forces as Culver City-based plant-based food restaurant Veggie Grill is launching a limited-time collaboration with Carlsbad-based plant-based dip company Bitchin’ Sauce. “The synergies between both brands make them the perfect partner to celebrate Veganuary and make the world a lot more ‘bitchin’,” said Veggie Grill Chief Marketing Officer Brandon LaChance.
Now available at all 31 Veggie Grill locations nationwide are four new options including the Bitchin’ Burger, the Bitchin’ Bowl, the Bitchin’ BLTA and Bitchin’ Nachos. According to a Veggie Grill news release, Bitchin’ Sauce has developed a cult-like following, offering consumers plant-based cuisine that’s anything but boring.
“We are delighted to partner with Veggie Grill in our first venture into food service,” said Bitchin’ Sauce Chief Marketing Officer Harrison Edwards. “Bitchin’ Sauce is oh so Bitchin’ atop a burger or Harvest bowl like the ones we use to make at the San Diego Farmers Markets.”
- ◦People