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New York & Tri-State  + Downtown New York  + Hospitality  | 
GFP Real Estate's 200 Varick St. is an office and retail property in Manhattan's Hudson Square

S.O.B.’s Keeps the Music Going at 200 Varick St.

Live music venue S.O.B.’s, also known as Sounds of Brazil, has signed a lease extension for its 7,548-square-foot space at GFP Real Estate’s 200 Varick St. in Hudson Square. The venue has been a tenant at the property since 1982. 

Jeffrey Gural and Rhonda Singer of GFP Real Estate represented both S.O.B.’s and ownership.  S.O.B.’s, which had seven years remaining on its lease, signed an extension to coincide with the organization’s 50th anniversary in 2032. 

“Privately owned entertainment venues like S.O.B.’s are vital to New York’s recovery and longevity as a cultural destination.  As a landlord that works closely with countless nonprofits and entertainment- and theater-related organizations, we are proud to be a part of that effort,” said Gural, GFP chairman and principal.  “S.O.B.’s has been a wonderful tenant these past 40 years as it continues to push the envelope in bringing world-class performers to New York City.” 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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