rue21 Closing 39 Georgia Locations

Teen clothing retailer rue21 has once again filed for bankruptcy and will now close all stores. The store, which touts selling “the trendiest clothing at affordable prices,” filed for bankruptcy in 2002 and 2017. The company said it tried to sell off the business, but no buyer would pay more than the retailer would earn by liquidating.

There are currently 39 rue21 locations across Georgia, with 21 of them in the metro Atlanta area. Going-out-of-business sales will be held over the next month to month and a half. The owners are also selling the company’s intellectual property, separate from the clothing sales. 

The clothing retailer was founded in 1970 as Pennsylvania Fashions Inc., which changed its name to rue21 after emerging from Chapter 11 bankruptcy in 2003. Rue21’s initial public offering took the company public in 2009, and its majority owners again took it private in 2013, the year it opened its 1,000th store.