New York & Tri-State + Outer + Office | August 25, 2021

Rubenstein Partners Rolls Out HqO Platform at 25 Kent

Rubenstein Partners has rolled out HqO, an end-to-end tenant experience operating system for office buildings, at 25 Kent, its 500,000-square-foot office and manufacturing building in Williamsburg, Brooklyn. Through HqO, 25 Kent will give tenants access to building programming, amenities, and special retail and food offerings from the surrounding neighborhood.

“As companies and their employees are looking for more than just a workplace, but a sense of community, providing access to programming within the building, such as wellness programs and collaboration spaces, is critical among many others,” said Kayte Singleton, associate property manager at Rubenstein Partners. The HqO platform offers a heightened experience for tenants and demonstrates how landlords can actively mold the future of the office.”

The white labeled building app will offer tenants exclusive access to on-site food and beverage offerings, delivery services through HqO’s Marketplace partners like Avo and on-site fitness classes.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).