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California  + Los Angeles  + Office  | 

Rockwood Commences Construction on Playa Vista Project

San Francisco-based Rockwood Capital is developing an $80-million office building in Los Angeles’ Playa Vista submarket. WE3 is the third and final office component in the 6.5-acre Water’s Edge development, located at the intersection of Lincoln and Jefferson boulevards.

The 190,000-square-foot building is slated to deliver by mid-2020, and will rise on a former parking lot and a soccer field. The soccer field will be rebuilt on top of a new parking structure. WE3 is designed with floor-to-ceiling windows, private balconies and outdoor public meeting spaces including an elevated garden.

The partnership involved in Water’s Edge includes Singapore’s sovereign wealth fund, GIC, and Newport Beach, CA-based developer Marshall Property & Development. In January, Rockwood acquired Water’s Edge for $190 million from a partnership that included Robert Maguire, the Los Angeles developer of two of the initial buildings at the project in 2002.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
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