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Boston & New England  + Massachusetts  + Retail  | 

Rockport Steps into Bankruptcy Court with a Buyer in Stride

Newton, MA-based The Rockport Group, LLC stepped into Chapter 11 bankruptcy protection on Monday and may close stores. The comfort shoe maker cited challenges from an evolving retail landscape and a costly separation from former owner Adidas AG as the reasons for the filing, which included a plan to cede ownership to private-equity firm CB Marathon Opco, LLC, an affiliate of Charlesbank Equity Fund IX, Limited Partnership.

An attempt to avoid the situation included spinning off from German parent Addidas in 2015 into a New Balance affiliate, and relocating away from Reebok’s old Canton campus into a new facility in Newton in 2016. That separation ultimately proved complicated and more expensive than expected. Additionally, its supply chain was disrupted when three factories operated by foreign vendors closed in 2016.

The company’s shoe brands include Rockport, Aravon and Dunham, which it aims to continue making. Rockport, which was founded in 1971, warned it may be forced to close all of its stand-alone retail stores, including 27 in the U.S., though intends to continue its global wholesale, independent and e-commerce operations.

Roughly 57% of Rockport’s sales are derived from its wholesale business, which includes products distributed to department stores, specialty retailers, independent stores and online sellers. The company also has 33 stores in Canada, sells products online and maintains relationships with 22 global distributors that sell its products in 35 countries.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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