Miami-based Starwood Capital Group has introduced Rob Tanenbaum to the firm as managing director and head of North American hotel asset management.

Tanenbaum will focus on enhancing asset values and maximizing performance of Starwood Capital’s full-service, select-service and resort hotel portfolio across North America. He will also work on the underwriting and business plan development for new hotel and leisure investments in North America and to drive performance post acquisition.

Tanenbaum brings more than 30 years of experience in the hospitality industry, including all aspects of hotel asset management and transformation. Prior to joining Starwood Capital, he served as CEO and EVP at two leading US hotel REITs, where he oversaw large portfolios of major full-service hotels and luxury resorts. He also established Madison Hotel Advisors, a specialized asset management firm dedicated to optimizing hotel values through strategic planning, revenue management and capital allocation.