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Rising Realty Q&A: Collaboratively Responding to a Global Pandemic

By Dennis Kaiser

Hawk

Property operations have taken center stage as the commercial real estate industry shifts into reopening mode following the stay-at-home orders that have kept workers away from buildings. Owners and managers of buildings are assembling plans and teams to meet the challenges presented by the COVID-19 outbreak. To find out more about what that effort entails, Connect Media spoke with Rising Realty Partners’ SVP of Property Services, Kayce Hawk, who manages operations, strategic planning, impact initiatives, and business development of the firm’s property management assignments and teams.

Q: What are the biggest challenges facing properties and landlords right now?
A:
Responding to a global pandemic of a novel virus is uncharted territory for our industry. We have halted our economy for public health reasons and every industry is feeling the impacts. The biggest challenges we face are: 1) Managing relief requests from our tenants; 2) Developing individualized plans for each building to welcome tenants back when restrictions end; 3) and maintaining a safe and healthy environment for our building personnel at this time. All of these factors — and of course securing rent payments — will impact cash flow in the short and long-term and must be managed.

Q: What are the first steps landlords can take to overcome these challenges?
A:
There is no easy fix. But we can get ahead and start planning to successfully navigate these uncharted waters. At our firm, we immediately created an internal property task force to brainstorm solutions and methods of resolution, especially managing property operations and reducing the risk of viral spread when tenants return to work.

When planning to update building layouts and space, landlords and property teams must look at how tenants and visitors interact with their property and how those interactions will need to shift, at least temporarily. Obviously, evaluating common areas and reducing and/or eliminating the risk on high-touch zones, like elevator buttons, door handles or sign-in screens, is important. Reducing the amount of people that are in each elevator is another area to take into consideration.

At Rising, we have worked closely with our partners to create a streamlined approach to handle requests to defer rent payments. It’s very important for landlords and property managers to be empathetic. As landlords, we have to find the balance between empathizing and working with our tenants, while also documenting and reserving landlord rights per the lease. It’s a fine line to walk, but we are aiming to strike the balance between the two. Our goal is to always remain calm, and speak with partners and lenders to build individualized and creative solutions to ensure that all parties’ are satisfied with the outcome. We have a responsibility to our partners, but want to put our tenants in a position to succeed.

Finally, landlords need to work together, and I have honestly seen a lot of that happening. The amount of collaboration and information sharing between property owners right now is amazing. There is a collective desire to mitigate the impact of this pandemic, and we are sharing and strategizing together.

Q: Rising is willing to partner with and help any commercial property owner who needs it at this time. What does that entail?
A:
As I mentioned, we are collaborating with many landlords on best practices. By reaching out to our friends in the industry and our fellow team members, we are compiling best in practice strategies and processes to prepare for a returning workforce.

It’s important to ensure that we not only maintain our own assets but the assets around us. Whether it’s a simple question about value-add strategies in the midst of a pandemic, property technology, or how to handle rent relief requests. We understand that each asset is unique and requires a unique approach and strategy to be successful.

For many landlords, making updates that require investing in temporary or permanent modifications to mitigate risk of viral spread, are time-consuming and require substantial research. We can share the tactics and strategies that we have created which should help our colleagues within the industry to better tackle these difficult decisions. Solutions can range from low or no cost operational changes to full scale installations, such as plexiglass protective guards at security consoles. We are able to evaluate each building’s individual operations and make impactful and sensible recommendations.

We welcome inquiries from other property owners where we can share some of our strategies to approach these uncertain times.

*Pictured Rising Realty’s CalEdison Building in Downtown Los Angeles

For comments, questions or concerns, please contact Dennis Kaiser

Connect

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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