Advertise, Promote, Attend, Create – Work with Connect.
A full service marketing and PR agency.
Meet the team behind the machine and taste a little of the secret sauce.

California CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

Sub Markets

Property Sectors


California  + Bay Area  + Finance  | 

Rick Salinas Joins HFF in San Francisco

Connect Bay Area is coming up May 17th. Here is where to get more information and register.

HFF expanded its team with the addition of Rick Salinas as a director focused on multi-housing debt and equity placement transactions in its San Francisco office. Salinas brings more than 15 years of experience in commercial real estate finance, and joins HFF from Berkadia where he was a senior director in its Mortgage Banking office focused on multifamily loan production in the Western region with an emphasis on GSE, life company and bridge lending.

Previously, Salinas worked for 10 years at Wells Fargo, with positions in the Multifamily Capital Group and the Capital Markets Group.

HFF’s Charles Halladay, senior managing director and co-head of HFF’s San Francisco office, says, “The addition of Rick marks our continued strategic growth initiative in San Francisco through hiring best-in-class producers, while maintaining the great culture we have as a firm.”

Get CRE News in 150 words

For comments, questions or concerns, please contact Dennis Kaiser


Inside The Story

Connect With HFF’s HalladayConnect With HFF’s Salinas

About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

  • ◦People
  • ◦Financing