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New York & Tri-State  + Midtown New York  + Retail  | 

Rhone Debuts Brick-and-Mortar Presence in Midtown

Continuing a trend toward brick-and-mortar presence for online retailers, men’s activewear brand Rhone has opened a pop-up shop at 1585 Broadway in advance of debuting its first permanent store. The pop-up Midtown Manhattan Retail Experience will be open through May 31, while Rhone Hudson Yards is set for a March 15 launch.

“Physical retail complements our e-commerce business because we get to interact with our customers in real life, and better understand what’s most important to them,” said Rhone CEO Nate Checketts. “Our Midtown Retail Experience & Hudson Yards stores represent a unique opportunity to show everyone on the world’s largest stage what we stand for and what we’re building.”

Both locations will focus on branding efforts beyond displaying the apparel collection. The 1585 Broadway pop-up will feature fitness classes and panel discussions, while the Hudson Yards store will incorporate functional design elements allied to the brand’s identity.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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