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RFR has unveiled The Playground, a 35,000-square-foot recreation, fitness and conference space at the Seagram Building in Midtown Manhattan

RFR Opens $25M Fitness/Conference Space at Seagram Building 

A $25-million recreation, fitness and conference space named The Playground + Conference Center opened Monday in RFR’s Seagram Building, at 375 Park Ave. in Midtown Manhattan. The space fulfills RFR’s vision to “breathe oxygen into the workplace” by offering tenants a community where people can work, socialize and exercise. 

The 35,000-square-foot facility was conceived by RFR four years ago but gained urgency post-pandemic as the building’s tenants sought incentives to encourage employees to return to the office. 

RFR cleared the way for the bilevel multisport complex by restructuring the building’s underground parking garage to hold a 3,500-square-foot fitness center, a multisport open court, 22-foot-tall climbing wall, stadium seating for 150, 50-seat boardroom and 40-seat training room. 

“Long before the pandemic, we recognized that parking garages in our buildings represent valuable space that could be better used to benefit our tenants,” said Sheldon Werdiger, RFR head of marketing and design development.  


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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