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RFR Opens $25M Fitness/Conference Space at Seagram Building
A $25-million recreation, fitness and conference space named The Playground + Conference Center opened Monday in RFR’s Seagram Building, at 375 Park Ave. in Midtown Manhattan. The space fulfills RFR’s vision to “breathe oxygen into the workplace” by offering tenants a community where people can work, socialize and exercise.
The 35,000-square-foot facility was conceived by RFR four years ago but gained urgency post-pandemic as the building’s tenants sought incentives to encourage employees to return to the office.
RFR cleared the way for the bilevel multisport complex by restructuring the building’s underground parking garage to hold a 3,500-square-foot fitness center, a multisport open court, 22-foot-tall climbing wall, stadium seating for 150, 50-seat boardroom and 40-seat training room.
“Long before the pandemic, we recognized that parking garages in our buildings represent valuable space that could be better used to benefit our tenants,” said Sheldon Werdiger, RFR head of marketing and design development.
- ◦Development
