Reuben Brothers Advances $2.5B Century Plaza Redevelopment
UK-based Reuben Brothers is advancing its $2.5-billion Century Plaza development. Reuben Brothers and Michael Rosenfeld’s Next Century Partners have engaged The Agency’s James Harris and David Parnes, along with The Agency Development Group, to spearhead the residential sales and marketing campaign for the landmark development. The Agency is partnering with Savills for global representation, and a comprehensive sales and marketing campaign is set to launch in early fall.
“We have brought together a dynamic team to realize the full potential of Century Plaza,” said David Reuben, Jr., representing Reuben Brothers. “Destined to become the West Coast’s most pivotal urban development, Century Plaza represents the epitome of luxury, culture and connectivity.”
Sited along Avenue of the Stars in Century City, Century Plaza is anchored by the reimagined Fairmont Century Plaza hotel and two new 44-story luxury residential towers at 115 Park Circle and 211 Elm Court, along with 100,000 square feet of retail.
Connect Orange County will take place Sept. 27, 2023 at VEA | Newport Beach Marriott in Newport Beach, concurrently with Connect Healthcare Real Estate on Sept. 27 and 28. Click here to register for Connect Orange County, and here to register for Connect Healthcare Real Estate.
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