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California  + Los Angeles  + Apartments  | 

Reuben Brothers Advances $2.5B Century Plaza Redevelopment

UK-based Reuben Brothers is advancing its $2.5-billion Century Plaza development. Reuben Brothers and Michael Rosenfeld’s Next Century Partners have engaged The Agency’s James Harris and David Parnes, along with The Agency Development Group, to spearhead the residential sales and marketing campaign for the landmark development. The Agency is partnering with Savills for global representation, and a comprehensive sales and marketing campaign is set to launch in early fall. 

“We have brought together a dynamic team to realize the full potential of Century Plaza,” said David Reuben, Jr., representing Reuben Brothers. “Destined to become the West Coast’s most pivotal urban development, Century Plaza represents the epitome of luxury, culture and connectivity.”  

Sited along Avenue of the Stars in Century City, Century Plaza is anchored by the reimagined Fairmont Century Plaza hotel and two new 44-story luxury residential towers at 115 Park Circle and 211 Elm Court, along with 100,000 square feet of retail. 

Connect Orange County will take place Sept. 27, 2023 at VEA | Newport Beach Marriott in Newport Beach, concurrently with Connect Healthcare Real Estate on Sept. 27 and 28. Click here to register for Connect Orange County, and here to register for Connect Healthcare Real Estate.   


Inside The Story

Reuben Brothers

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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