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Retail’s “Wild Ride” Through H1 2022 Points to Key Trends to Watch

2022’s first half took brick-and-mortar retail, and the economy at large, on “a wild ride,” says, with challenges ranging from the spread of the Omicron variant to high gas prices. However, the intelligence firm says in a new white paper, “Looking back on foot traffic trends over the past six months indicates that many of these factors have indeed had a real impact on retail performance – but the extent of the challenges may be overblown.  

“And while some categories will bear more of the brunt of the current economic downturn than others, the situation is also creating opportunities for brands who can cater to customers’ current value orientation,” the white paper states..  

That being said, notes that the first half of the year also drove critical indications on many other issues, including some key trends to watch and signs of what could be coming in the back half of 2022. 

For example, rightsizing is predicted to be the buzzword for the brick-and-mortar retail ecosystem in the coming months and years. “While some think of rightsizing as synonymous with forced store closures, the real meaning of the concept should be building the ideal retail footprint that will deliver the maximum impact for a given audience or area,” says “Strategic rightsizing will look different for different brands depending on each brand’s current store fleet composition and wider business goals.” 


Inside The Story

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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