National CRE News In Your Inbox.
Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.
Retail Media Networks Boost Advertising Potential
Retail media networks (RMNs) have cemented their roles as the future, and the present, of advertising, Placer.ai says in a new white paper. These networks enable advertisers to promote products and services through a retailer’s online properties and physical stores, when consumers are close to the point-of-purchase and primed to buy.
Titled Advantages of New Players in the Retail Media Space, the white paper takes a closer look at two newcomers to the RMN arena: Costco Wholesale and regional convenience store chain Wawa. Although both chains have an online presence, both also excel at in-store experiences, “offering unique opportunities for consumer engagement and exposure to new products,” the white paper states.
The white paper delves into the key advantages Costco and Wawa bring to the retail media table; the regional markets where Costco leads in wholesale club visit share, making it a natural choice for advertisers intending to maximize exposure to their promotions; and the ways in Wawa’s expansion strategy can be harnessed by partners to reach more diverse audiences.
- ◦Development
