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Showfields will open its latest concept, House of Showfields, in a Williamsburg, Brooklyn location arranged by Retail by MONA

Retail by MONA Brings Showfields to Williamsburg 

Retail by MONA represented experiential lifestyle discovery retailer Showfields in opening its second New York City outpost, House of Showfields. The omnichannel retailer will launch its new concept — a house within a building — at 187 Kent Ave. in Brooklyn’s Williamsburg neighborhood. 

“The curated experience created by Showfields is a journey of discovery in lock step with the ambiance of this red-hot Manhattan submarket,” said Brandon Singer, CEO of Retail by MONA. “The company is redefining retail and, as such, was keen on bringing its brow-raising brick-and-mortar experience to Williamsburg, in the culmination of an exhaustive search for the perfect location.” 

A Retail by MONA team led by Singer, Michael Cody and Max Kreinces represented Showfields in the 11,500-square-foot deal. The new location will offer brands including premium sneaker label GREATS, wellness company WTHN and break-out brands such as gender-neutral clothing line The Phluid Project and organic skincare brand OGEE.  

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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