Advertise, Promote, Attend, Create – Work with Connect.
A full service marketing and PR agency.
Meet the team behind the machine and taste a little of the secret sauce.

National CRE News In Your Inbox.

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

Sub Markets

Property Sectors


National  + Weekender  | 

Report: Corporate Culture Important to Cross-Generational Employees

With today’s labor market shortage, attracting and retaining top employees is critical. And what do those top employees want? According to the 2022 EY US Generation Survey, corporate culture is key among those in the baby boom, Gen X, millennial and Gen Z cohorts. Boiling it down, corporate culture includes DEI initiatives, workplace flexibility and social issue positions.

“Company culture is largely centered around how someone feels – whether they feel valued, supported and like they belong. It manifests itself in different ways across the generations and dimensions of diversity,” said Leslie Patterson, EY Americas and US Diversity, Equity and Inclusiveness Leader in a press release that reported the results. “Culture isn’t static. Organizations need to regularly take a pulse check as to whether they are continuing to align with the workplace desires and expectations of their people.”

Diversity, Equity & Inclusion – DEI – tens to be important across generations, with three-quarters of the 3,000 white-collar employees surveyed indicating that a company’s commitment to this initiative must be “authentic.” But there tended to be a little confusion as to how DEI is defined:

  • Gen Z workers believe DEI involves community corporate responsibility and volunteering
  • Black respondents believe that DEI focuses on developing and advancing underrepresented populations
  • LGBT+ respondents said that DEI should be the basis of a culture focused on belonging

Workplace flexibility was high on the list when it came to applying for a new position, behind competitive pay and benefits. Respondents said that hybrid work and work-from-home options edge out career advancement opportunities. Additionally:

  • One-third of baby boomer workers said flexibility in where and when they work was a top factor in looking for a new position
  • Thirty-five percent of millennials and 29% of Gen X respondents who said they would leave their jobs said hybrid/WFH options would keep them in place.

“The pandemic showed that productivity didn’t falter when we worked from home and instead, providing people with flexibility in where and how they work can help cultivate a culture where all can thrive.” said Ginnie Carlier, EY Americas Vice Chair – Talent said in the release.” As we navigate a tight labor market, companies that embrace flexibility will rise to the top and attract and retain top talent.”


Inside The Story

EY's Leslie PattersonEY's Ginnie Carlier

About Amy Wolff Sorter

I love content. I love writing it, visualizing it, and manipulating it to fit into different formats. I have years of experience in working with content, both as creator and editor. The content I create and edit provides assistance with many goals, ranging from lead generation, to developing street cred through well-timed thought-leadership pieces. Content skills include, but aren't limited to, articles and blogs, e-mails, promotional collateral, infographics, e-books and white papers, website copy and more.

  • ◦People
  • ◦Recruitment
New call-to-action