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Report Charts Successes and Lessons of 2024 Holiday Shopping
Between Black Friday and New Year’s Eve 2024, daily visits to brick-and-mortar stores increased an average of 12.7% compared to the rest of the year, Placer.ai reported. And while many consumers expressed concern over high prices impacting their holiday budget, spending in 2024 actually increased year-over-year, with brick-and-mortar stores playing a key role in last year’s holiday season.
In a new white paper, 2024 Holiday Lessons: Paving the Way for 2025, Placer.ai delves into location data to determine the season’s standout performers, in terms of store format, region and merchandise segment. From the standpoint of a holiday boost in traffic, department stores led the way with a 102.1% increase over the pre-holiday average.
The report discusses the following questions: Where were the largest holiday spikes? How did last year’s calendar configuration impact retail traffic? Which segment came out ahead and how did dining fit into the mix? What can the industry learn from the 2024 holiday season to prepare for 2025?
- ◦Economy
