Technology continues to play a vital role in CRE, whether as part of the deal flow, funding or research and data. Reonomy is a CRE tech company that has been around for about four years, operating exclusively in New York. The company presents and analyzes data in mere seconds on properties, ownership and history.
Recently, Reonomy launched in California. Connect Media asked the company’s CEO, Rick Sarkis, to share what the technology platform is about, how it works and how CRE professionals can take advantage of what it offers.
Q: What is Reonomy?
A: Reonomy is a data and analytics platform covering 45 million commercial properties nationwide. With the combination of proprietary data and strategic partnerships, the platform provides innovative tools and insights that help CRE professionals navigate a multi-trillion-dollar marketplace with simplicity and ease. The data is run through strict, repeatable validation steps to ensure users have access to the most up-to-date, accurate, and comprehensive information in the marketplace. The tool launched nationally on July 17th.
Q: What’s been the response so far in NYC, and what did you learn from scaling the business nationally?
A: Reonomy began as a small startup that then grew to a $22 million funded CRE tech firm with over 1,000 users, in only a few short years. Reonomy is the place NYC CRE professionals go for hard-to-find owner contact information. After building a platform users loved locally, the company’s mission expanded to providing a national tool. The team soon discovered, the complexities of each market made it difficult to scale quickly if the data pipeline was built organically. After a grueling vetting process, Reonomy chose to partner with 10 of the country’s top data providers, organizations that all met the standards Reonomy is known for: speed, quality and innovation.
Q: What can we expect from the launch and how is Reonomy helping customers today?
A: Reonomy is already helping hundreds of national clients save time and make more money by connecting them instantly with high quality property data and owner contact information. The company expects to have thousands of users by the end of the year. Some of their notable clients include JLL, Marcus & Millichap, Cushman & Wakefield, and Coldwell Banker Commercial.
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.
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