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California  + San Diego  + Apartments  | 

Regional EDC Sees $285M Annual Economic Impact from Midway Rising Project

A new analysis commissioned by the Midway Rising development team and authored by San Diego Regional Economic Development Corporation (EDC) estimates the Midway Rising redevelopment in San Diego’s Midway/Sports Arena neighborhood will have a $285-million direct annual economic impact, equivalent to hosting another San Diego Comic-Con. The $3.9-billion project will remake the nearly 60-year-old, city-owned Sports Arena facility and surrounding parking lot in the Midway neighborhood, and includes 4,250 new homes, a new 16,000-seat arena and 130,000 square feet of retail.

“This project is more than just a redevelopment—it’s a long-term investment in San Diego’s future,” said Mark Cafferty, president & CEO of San Diego Regional EDC. “As our region and state grapple with a dire affordability crisis, Midway Rising promises meaningful and accessible housing options, as well as a world-class tourism and entertainment hub that will add jobs.”

Selected by the city in late 2022, the Midway Rising team includes affordable housing developer Chelsea Investment Corporation, sports venue developer and operator Legends, market-rate housing developer Zephyr and The Kroenke Group. Midway Rising is anticipated to break ground in late 2026, pending City Council approval later this year.

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Midway Rising

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Development
  • ◦Economy
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