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Phoenix & Southwest  + Phoenix  + Retail  | 

RED Development Buys Paradise Valley Mall for $100M

Reflecting the changing dynamics in retail, Macerich sold Paradise Valley Mall, a non-core asset in Phoenix, for $100 million to a newly formed joint venture with an affiliate of RED Development, a Phoenix-based mixed-use real estate company. The transaction, which closed earlier this week, generated net proceeds for Macerich of approximately $95 million. Macerich will retain a 5 percent joint venture interest in the project.

“As the retail landscape continues to evolve here in Arizona and around the country, our decision to realize the market value of this non-core asset makes sense for Macerich,” said Ed Coppola, president, Macerich.

The 1970s-era Paradise Valley Mall has been rezoned to better reflect local demand for a wider mix of offerings on the 92-acre site. Uses will include high-end grocery, restaurants, multifamily residences, offices, retail shops and other elements.

The redevelopment will feature approximately 3.25 million square feet of non-residential uses and 3.25 million square feet of residential uses (~2,500 multifamily dwelling units) for a total of approximately 6.5 million square feet of occupied building area. While the majority of the center will be closed in the next few months to begin the redevelopment, Costco, JC Penney, Mesquite library branch and mass transit station all will remain open.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

  • ◦Acquisition