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Red Cross L.A. Dedicates New HQ As Earthquake Response Continues

American Red Cross Los Angeles Region staff and volunteers gathered last week to celebrate the completion and dedication of their new DTLA HQ at 1450 S. Central Ave. The S. Mark Taper Foundation Headquarters has quickly proven to be a capable disaster response hub following the recent Ridgecrest, CA earthquake.

Red Crossers were already well acquainted with the newly-christened 16,000-square-foot building and its cutting-edge Emergency Operations Center (EOC). Red Cross Los Angeles’ Jarrett Barrios says, “Right inside those doors, we have volunteers who have been working for the last 10 days, 24 hours a day, to respond to the largest earthquake to hit Southern California since Northridge.”

The new facility is designed top-to-bottom to foster efficient collaboration, from its modern, open floor plan to its drop-in volunteer workstations. Its 1,600-square-foot EOC is outfitted with the latest in digital disaster monitoring and communications tools, including a 24-by-8-foot wall of high-definition flat-screen display monitors.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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