Realized Boosts Direct Property Investing Division with Offerd
Realized is bolstering its direct property investing division, Realized Direct, by partnering with Offerd, a multifamily acquisitions services provider. Realized Direct enables direct investments in individual real estate properties and builds on the company’s existing offering. That offering provides individuals with access to securitized investment portfolios of institutional-quality real estate.
Through the partnership with Offerd, clients looking to invest in multifamily properties gain access to tools to help identify the specific markets, submarkets and assets. This enables Realized to shape and execute multifamily acquisition strategies specific to a client’s precise acquisition strategy. In addition, Realized clients gain access to off-market opportunities as well as unique tools to help assess and analyze new investments.
Offerd’s platform builds on data in 10,000-plus categories, combined with proprietary analytics and software, to evaluate historical, current and forecasted national, market, submarket and property-level facts and trends.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.
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