A global developer has secured the exclusive rights to man-made, wave-generating surfing technology, and Dallas has been chosen as one of the first locations.

Global developer Aventuur will roll out a mixed-use surf, leisure and wellbeing destination in Dallas called Wavegarden’s Cove. The developers expect the project to cost between $50-100 million.

Anchored by a 5.5-acre surfing lagoon, Aventuur’s mixed-use developments will incorporate hospitality, retail, and residential components, including: cafes, restaurants, beach clubs, retail boutiques, fitness and wellness studios, high-performance training centers, functions and events facilities, and creative offices.

Aventuur is not the only company eyeing Dallas as a non-coastal surfing outpost. GoodSurf, led by TopGolf veteran Zach Shor, wants to bring a surfing beer garden outpost to Dallas’ Deep Ellum neighborhood.

The Dallas-based company, which is a subsidiary of Urban Entertainment Concepts, recently acquired stationary wave company CityWave North America as it looks to aid in growing surfing’s popularity across the U.S.