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National  + Retail  | 

Ranking Performance Since ‘Retail Apocalypse’

New York-based Thasos, an alternative data intelligence firm that transforms real-time locations from mobile phones into insights for retailers, published its 2019 Retail REIT Performance Update to provide deep and actionable insights into the state of U.S. retail REITs. Overall it found, the foot traffic growth that U.S. malls experienced starting in late 2017 has peaked, and begun to reverse course in recent months.

Grocery-anchored open-air malls (GAOAs) continue to outperform all other mall categories, but the margin of this outperformance narrowed significantly in 2018, reports Thasos. “Experiential tenants,” including Tesla, Apple, Eataly, Starbucks Reserve and other high-end destinations, have yet to provide a meaningful edge in year-over-year visitation growth.

Beginning January 2018, small strip centers without major anchor tenants began to outperform open-air malls anchored by big-box retailers, reversing a 2017 trend.

Foot traffic to U.S. outlet malls, which are typically outdoor retail destinations, showed a significant growth decline beginning July 2018.

Thasos’ Greg Skibiski says, “Thasos Trade Area will revolutionize the way the REIT industry measures and analyzes foot traffic. The granularity of our data provides insights never before available, and will be critical in uncovering opportunities for investors and companies themselves.”

Thasos’ 2019 Retail REIT Performance Rankings:
Enclosed Retail REITs:
1. Westfield
2. Taubman Centers
3. Macerich
4. Pennsylvania REIT
5. Simon Property Group
6. Brookfield Property Partners
7. Washington Prime Group
8. CBL Properties

Open-Air Retail REITs:
1. Urstadt Biddle Properties
2. Washington Real Estate Investment Trust
3. Saul Centers

*Pictured Westfield’s Oculus World Trade Center New York

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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