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Texas  + State of Texas  + Retail  |  August 31, 2021
Rally House
Lisa Brown
By: Lisa Brown

Rally House Capitalizes on Local Team Pride

The adage everything is bigger in Texas rings true for Rally House, a family-owned sports and merchandise retailer. Dallas has become one of the biggest markets for the company, now home to 14 locations in the metro area.  

Rally House recently opened its latest Texas location at The Shops at North East Mall. The store is near TJ Maxx, across the street from Old Navy and Ulta.

“Our Texas customers have been loyal to us since we came to the area in 2009. Their pride for their state and teams like the Cowboys and the Stars makes us the ideal shopping location,” said Aaron Liebert, CEO. “As we continue to expand in the market, we are able to bring in more products for colleges and high schools to appeal to as many customers as we can.”

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Inside The Story

Aaron Liebert

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.
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