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Texas  + Austin  + Apartments  | 
Vesper

Rainey District Condos’ New Moniker is Vesper

The new 41-story residential high-rise at 84 East Ave. in Austin’s Rainey Street Historic District will be called Vesper, according to Austin-based Pearlstone Partners and New York-based ATCO Properties and Management. The co-developers recently completed demolition of the existing structures and have begun construction.

“The word vesper means evening star or evening prayer, but we chose the name more for how it aligns with the vibe and concept of the project than its literal meaning,” said Robert Lee, Pearlstone Partners CEO and principal. “Vesper will be authentic Austin, embracing the city’s unique artisan culture.”

A 41-story residential condominium tower situated on 0.41 acres, Vesper will offer 284 residential homes at an average size of 975 square feet.

“Austin is an enticing, eclectic city filled with highly educated creative people who revere their laid-back, sophisticated lifestyle, great food, live music and the natural beauty of their surroundings,” said Neil Adamson, ATCO chief investment officer. “We believe the name Vesper communicates the city’s true culture and ambience.”

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Robert Lee

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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