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Phoenix & Southwest  + New Mexico  + Apartments  | 

Rainbow Partners with Esusu to Bridge Default Payments

For the last two decades, nonprofit Rainbow Housing Assistance Corporation has been helping tenants via a service-based housing model, leveraging both onsite resident service coordinators and technology-based solutions. But during a pandemic when job security fluctuates, additional services are needed.

In partnership with the financial technology platform Esusu, Rainbow can now help a tenant’s economic hardship by bridging default payments with no-interest loans through its partner developers.

“We’re incredibly excited to partner with Rainbow to help keep residents in their homes during these difficult times. This partnership merges Rainbow’s exemplary on-site services with Esusu’s microloan offerings, predictive analytics, and rent reporting program to help tenants establish and improve their credit profile and financial stability,” said Abbey Wemimo, co-founder and co-CEO at Esusu.

Esusu technology supports financial inclusion and credit building through rent reporting and strategic microloan efforts.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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