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Q&A: What’s Attracting Workforce Housing Investment?

Connect Apartments is coming up on June 26th in Los Angeles. Here’s a link to find out more about the conference and register.

By Dennis Kaiser

Affordable and workforce housing is a product type all agree is in short supply, but meeting rising demand has proved perplexing in cities across the U.S. One company doing something about the issue is Kingbird Properties. Connect Media asked Kenneth A. Munkacy, of the real estate investment management subsidiary of a fourth generation family office, Grupo Ferré Rangel, to share insights into the workforce housing sector. Check out his responses in our latest 3 CRE Q&A.

Q: What continues to cause the housing crunch in many American cities?
A:
Cities across the United States are experiencing a housing disconnect, with many people unable to find or afford a place to live, even as new construction starts have added up to a multifamily building boom. The housing crunch remains in many American cities, and it is the result of a combination of demographic, cultural and sociopolitical events. The impact from the housing market collapse from 2007 to 2009 is still lingering, impacting millions of Americans who lost their homes during the recession and are now unable to finance in the future, as banks tighten their lending criteria. Millennials are facing barriers to home ownership ranging from student loan debts, rising home prices to more rigorous mortgage requirements. Private equity investors are deterred from investing in affordable housing developments, as changes to the federal tax structure have increased interest rates and development costs. These events create a lack of housing options for individuals that don’t qualify for subsidized housing, but also don’t make enough for “market-rate” rentals in their cities – offering a valuable and growing market share for workforce housing.

Q: What opportunities lie within workforce housing for family offices?
A:
With the influx of younger and older, and lower- and higher-income individuals all coming into the renter pool, it is squeezing the availability and affordability of apartments. A majority of the new development that has happened over the past five years has been focused on luxury towers in prime markets. This creates an abundance of new inventory that converges with renters ability of what they are able to realistically afford. Workforce housing in class B and C multifamily buildings, offers a lesser- tapped market with good fundamentals for investors– steady demand, low vacancy rates, and the ability to incrementally raise rents with low capital expenditure on improvements.

Q: What makes the multifamily sector a compelling investment for investors, real estate investment companies and family offices such as Kingbird?
A:
This “rentership society” is expected to grow by more than 7 million through 2025, and 80% of the renter demand, representing 4 million units, is from renters with incomes less than $75,000. These individuals are “renters by necessity,” they make up the lesser-known but increasingly important and lucrative workforce housing segment. The multifamily sector continues to be a compelling investment for investors, real estate investment companies and family offices, as the country sees a demand for affordable rental housing for middle-income families that are unable, or unwilling to purchase a home.

Pictured Bentree Apartments, Columbus, OH

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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