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Q&A: What Factors Steer Own-Versus-Lease Decisions Today?

It’s an age-old question—to lease or to own—because the right answer can depend on many different factors. Connect Media spoke with Alan Joel, CCIM, Principal at Joel & Granot Real Estate/CORFAC International, Atlanta, who has closed more than 100 owner user sales in his career, to discuss some of the issues in the current environment.

Q: What factors drive a company’s decision to own or lease the real estate they occupy today?
A:
There are often emotional issues involved, but as an advisor we try to avoid these problems and instead focus on breaking down the business and investment factors, as those assets they are looking to buy as to how they relate to each client. For instance, a firm that’s less than five years old, we strongly suggest a lease for the purposes of saving capital and risk aversion reasons. The decision also depends on a company’s expectations for growth and expansion, as well as its management structure—for instance, ownership would be complicated for a law firm where partners join and leave frequently and there are multiple decision makers.

Q: How do current market conditions—rental rates, vacancies, interest rates—affect the lease versus own decision?
A:
When the leasing market tightens and rental rates increase, as we’re seeing in Atlanta now, the value of buying becomes greater. Companies that want or need to own may be in a hurry to get deals done before interest rates rise (interest rates have been at historically low levels for several years, and they will be going up). But one of the biggest factors in any market is that the number of options to purchase is usually very few compared to leasing. As a result, buyers often have to make compromises on terms or features that they could avoid by leasing.

Q: What role do brokers play today, and how do they help companies make the right decision? How has that changed?
A:
 A good broker knows the market and understands the client’s business and their plans for the future. We provide our clients with not just information and advice so they know they’re getting a market deal on space that advances their goals, but we provide out of the box options that are not your everyday type of deals. The pace of change is fast in Atlanta, and if your client doesn’t have all the options or is unsure, then you’ll probably miss out on deals. JGRE has been involved in three successive sales of properties in Atlanta last quarter that were not on the market, so we were able to be a market leader for our clients. With off-market properties you have to think “outside the expected.”

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

Connect With Joel & Granot Real Estate/CORFAC International’s Joel

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Sale/Acquisition
  • ◦Lease