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Q&A: Sustaining Green for Multifamily

By Colin Cross, Director, Hunt Mortgage Group, Dallas

An early supporter of the Fannie Mae Green Rewards program, Hunt Mortgage Group has had a highly successful year in supporting green financing funded through the program. Fannie Mae, the market leader in multifamily green financing, has completed more than $10 billion in new green financing through the second quarter of 2017.

Fannie Mae’s multifamily Green Financing Program provides attractive mortgage financing to apartment building owners looking to finance their property while simultaneously installing energy and water efficiency improvements. The program also serves the multifamily market by integrating sustainability considerations into the underwriting, asset management and securitization processes. Ultimately, incorporating green building principles into property improvements enhances the nation’s overall quality of the existing multifamily housing stock.

We recently sat down with Michael Becker – Principal at SPI Advisory LLC and a Hunt Mortgage Group client – who recently closed a Fannie Mae green deal to hear why he decided to leverage this unique financing in Connect Media’s latest 3 CRE Q&A.

Q:  Why did you decide to go with the Fannie Mae Green rewards program? What are the best features of the program and what are some expected outcomes?

A: We recently closed a supplemental loan under the Fannie Mae Green Program. We like this structure – it’s a “win/win” for everyone.  We got a break on the interest rate, and then can funnel some of that savings into making the property more environmentally efficient. It also enabled us to save money on operations, and in turn, reduce tenant’s costs. The fact it’s good for the environment is an added benefit.

The best feature is a simple one: it allows us to make the property more efficient. The renovations we are implementing are smart. We are making changes that help conserve water and energy. It just makes good economic and environmental sense.

It is too soon to say exactly [the outcome] as we have just closed on our transaction. However, we are projecting a 27% reduction on water costs.

Q: What improvements were identified to qualify for the green rewards program?

A: For water cost reduction, we identified the need for new shower heads, aerators, and low-flow systems for the toilets. In addition, as we go through the renovations, we will repair any dripping or leaking faucets.

Q: Will you do more Fannie Mae Green Rewards financing?

A: Yes, we are actively looking to implement more Fannie Mae Green rewards for almost any transaction. Before the Green Program, some alternative financing may have made sense, but this definitely makes the financing attractive. Having a pricing break with a lower interest rate is a great start, but add in the entire process of smart renovations which benefits the building, the tenant and the environment and it’s a no-brainer.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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