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National  + Retail  | 

Q&A: Passco’s Siegel Shares Strategies to Survive Retail’s Shifts

By Dennis Kaiser

The retail sector continues to rapidly evolve, and those in the sector must adapt to accommodate those changes. We asked Passco’s Vice President Todd Siegel to share what is behind the company’s strategic shift in our latest 3 CRE Q&A.

Todd Siegel

Q: Passco has traditionally been viewed as an owner of CRE assets. We understand the company is expanding its focus. What will that entail in 2019?
A:
Passco has managed properties since its inception more than 20 years ago. Although, we have primarily managed our owned assets, we have also provided third-party management services.

Based on our experience and industry relationships, we have often been approached by other retail owners asking for management and operations advice. Given the interest from other property owners for our unique management services, we have expanded our platform to accommodate these owners.

This has led us to focus on offering property management with an asset management approach, and to include services such as ownership advisory, acquisitions and dispositions guidance, marketing, lender compliance, and leasing strategy.

Q: What are some of the reasons behind this strategic shift to encompass management of grocery-anchored and strip centers?
A:
We have seen well-located centers that are not performing to their ability. We have also encountered owners that have struggled to unlock the full potential of their property.

Oftentimes, these centers do not require an extensive transformation, and can achieve significant value enhancement and benefit from experienced management. This is where we see a need for the services that Passco can offer.

Q: How does Passco’s expertise as an owner play into the management side of retail assets?
A:
Passco brings a value-added management service to the table, because we draw not only on our own practical experience, but also our deep understanding of retail owner needs and wants, and how to bridge the two.

Our third-party service is also unique because we take an asset management perspective, of which property management is just one component. The most successful retail managers look at the overall asset, not just the facility management portion. They ask, how can we best manage the center in its entirety so that owners, tenants and customers are satisfied.

*Pictured Day Creek Village, Rancho Cucamonga, CA

For comments, questions or concerns, please contact Dennis Kaiser

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Inside The Story

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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