Atlanta & Southeast News In Your Inbox

Sign up for Connect emails to stay informed with CRE stories that are 150 words or less.

Sub Markets

Property Sectors


Atlanta & Southeast  + Atlanta Metro  + Apartments  | 

Q&A: Atlanta Multifamily Market Feels like Groundhog Day

By David Cohen

Atlanta’s multifamily market continues to see a large flow of capital from new investors combined with healthy fundamentals. We spoke with Managing Director Jason Nettles, who recently joined NorthMarq to open its seventh investment sales office in Atlanta, to get some insight on the current state of the market. 

Q: What are the overall trends you see playing out in the Atlanta multifamily market so far this year?
A: It feels like Groundhog Day – still tremendous capital inflows from private and offshore capital, with new investors entering the market seemingly weekly. Capital inflows, combined with very healthy fundamentals, have put Atlanta in the spotlight in 2019.

Q: I’ve seen recent reports pegging rent growth in Atlanta as much higher than the national average. What is driving that growth? How much room for growth is left in Atlanta before renters and investors/developers get priced out…etc?
A: We are benefiting from strong job growth and, uniquely to this cycle, we are seeing much of this growth in the higher-paying professional job sectors. That has driven continued demand for urban product, as those jobs have largely been concentrated in the urban sub-markets. However, the urban sub-markets have also seen the highest number of units delivered, and higher-density product has become increasingly expensive. This year marked a big change with construction starts moving to the suburbs in favor of the urban core. These investment flows suggest there is more runway for rent growth in the suburbs, but the urban core is performing better than many projected.

Q: What are some areas in Atlanta or Metro Atlanta where there remain a lot of opportunities for multifamily development, redevelopment and value-add investment?
A: Increasing costs for land, labor and construction inputs are all stressing the underwriting for developers and value-add operators. The opportunities require creativity in design and site selection. We are seeing opportunities across the region, but the “down the fairway” deals are few and far between.

Q: Have you seen any effect from the recent interest rate cut on the ATL multifamily market? How do you see the market being affected?
A: There was maybe a week or two of uncertainty with the dramatic move in the bond market, but the overall cost of borrowing is down. The agencies are trying to pump the brakes, but by October, we will be borrowing on 2020 allocations.  Overall, the lower cost of borrowing has created further cap rate compression.

*Pictured above: NorthMarq Capital recently represented a JV in the acquisition of five-property apartment portfolio in Augusta, Canton and Macon. The acquisition included Falls at Spring Creek in Macon (pictured). 

Subscribe to Connect Daily Atlanta

For comments, questions or concerns, please contact David Cohen


Inside The Story

Connect With NorthMarq’s Nettles

About David Cohen

David Cohen is Southeast Editorial Director at Connect Commercial Real Estate. David is a media veteran with more than 10 years of experience in journalism, copywriting and communications across a variety of roles. He is responsible for covering commercial real estate news and trends in the Southeast, Florida, Washington D.C. and Boston at Connect CRE as well as specializing in the Student Housing sector. Prior to joining Connect, David was the editor of Northeast Real Estate Business magazine and Student Housing Business magazine at France Media as well as spending time freelancing for ESPN and the Associated Press in the fast-paced field of live sports event production. He is also an owner and investor in multifamily real estate in Atlanta, GA. David currently resides in Atlanta and graduated from the College of Communication & Information at the University of Tennessee Knoxville.