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California  + Orange County  + Retail  | 

Demand Remains Steady for Retail Market

Favorable market fundamentals and strong retail demand anchored Orange County’s Q1 2017 retail market. Those factors countered uncertainty in the big-box sector, as well as changes in the retail climate, according to CBRE’s latest Marketview report.

CBRE researchers found that while vacancy increased slightly in Q1, it still remained at 4%, a level it has not exceeded in nearly two years. The market experienced nearly 198,000 square feet of net absorption, construction deliveries just shy of 112,000 square feet, and an average lease rate of $2.29 NNN, the highest in five years.

 Other key report findings include:

  • Sales figures for brick-and-mortar stores are aided by mobile and online platforms, pushing total e-commerce sales up 14.3% since 2015, with recent holiday sales increasing by 1.9%
  • A restaurant and fast food resurgence kept vacancy below 4%, and asking lease rate growth at an annual average of 4% for the last five years
  • Shrinking profit margins has restaurant economists predicting an inevitable slowdown
  • Active categories in the big box market include high-end and organic grocer concepts, fitness users, and discount apparel tenants
  • Orange County’s vacancy rate is projected to decrease gradually over the next 12 months, with continued steady demand and leasing activity

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Pacific City Photo Courtesy JERDE, Mark Silverstein

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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