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PwC and ULI See Industry Navigating “Fundamental Reset”

Broader opportunities, favorable conditions for existing assets, functioning debt markets and repricing all have created attractive entry points, PwC and the Urban Land Institute (ULI) said in the newly released Emerging Trends in Real Estate 2027 report. However, success will require investors and operators to “adapt, navigate higher rates and make more complex decisions amid continued uncertainty,” according to the annual report’s 48th edition.

The report explores eight interconnected trends, from the rise of artificial intelligence to demographic shifts, that reveal an industry navigating a fundamental reset as economic pressures, demographic change, policy shifts, technology and new development models reshape how real estate is financed, built, operated and valued. The firms best positioned for 2027 will be those that can distinguish short-term disruption from lasting structural change, and adapt their strategies accordingly, according to PwC and ULI.

For the third consecutive year, PwC and ULI have named Dallas-Fort Worth the #1 market to watch. To access the complete report, click here. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 19-plus years’ experience covering the commercial real estate industry and 35-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 11-15 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Sale/Acquisition
  • ◦Development
  • ◦Financing
  • ◦Economy
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