Integrated marketing firm PSM Communication Arts has completed its Hermosa Beach, CA headquarters, transforming a historically and culturally significant building into a progressive hybrid work environment. The property, located at 422 Pacific Coast Highway, was once the workshop of Hap Jacobs, the iconic surfboard shaper who created the Jacobs 422 surfboard which helped propel the west coast surfing revolution in the 1970’s.

“Creating an enlightened and creative work environment for our team, while remaining connected to the South Bay, represents a new chapter in the 32-year saga of PSM,” said the firm’s President, Daniel Martin. “We are now well positioned to take our craft to the next level across a broad spectrum of industries.”

PSM has been based in the South Bay for more than 30 years, and the new HQ will offer the 30-plus team members the opportunity to work from home, while also having the space available for daily tasks, client meetings and social events.