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Proptech M&A is Expected to Accelerate

In a deal that Keefe, Bruyette & Woods says is a continuation of two recent themes in the proptech space, Global Payments (GPN), one of the largest transaction processors and acquirers for electronic payments, announced an agreement to acquire Zego from Vista Equity Partners. Zego provides resident experience management software and digital commerce solutions to rental property managers primarily in the U.S. The all-cash transaction values Zego at $925 million and is expected to close by the end of the second quarter.

In KBW’s view, the transaction illustrates the trends of a growing number of large technology incumbents making significant investments in proptech via acquisitions; and a broader acceleration in M&A activity across the proptech ecosystem.

Specifically, says KBW, a Stifel company, “the GPN/Zego deal adds payments technology companies to the list of recent buyers in the proptech space, which is unsurprising given the strong payments nexus in proptech.” Further, the participation of a large technology incumbent like GPN, with its $63-billion market cap, “also serves as a validation of the secular growth opportunity in the real estate technology sector.”

Year to date, KBW analysts estimate 73 global proptech M&A deals, up 46% from 50 deals over the same period a year ago. First-quarter deal activity was the highest quarterly total on record since the analysts began keping track.

In 2020, proptech deal activity remained healthy “despite a dislocation across the broader capital markets and real estate industry,” KBW says. The firm’s analysts estimate 129 global proptech deals in 2020, compared to 117-118 in 2018-2019. 

Recent deal activity has been marked by large, platform-expanding deals by public real estate tech and traditional tech firms, technology-enhancing deals by traditional real estate incumbents, and accelerating activity between private players who aim to increase scale and grow their product offering. 

KBW analysts expect M&A and consolidation to be an ongoing and accelerating theme for the proptech sector. So do firms in the proptech space: 48% of proptech operations now believe it’s “likely” or “very likely” that their company will be acquired, go public, or have a major liquidity event in the next three years. The percentage represents an all-time high and is up from 42% at mid-year 2020 and from 43% at year-end 2019.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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