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Proposed Development Plan for El Toro Released

Orange County released the proposed El Toro 100-Acre Parcel Development Plan, along with the Final Program Environmental Impact Report (FPEIR). The plan and report, 10 years in the making, addresses potential environment impacts and recommends the environmentally superior alternative – the Reduced Intensity and Reduced Density Alternative – as the preferred project for the former Marine Corps Air Station El Toro in Irvine, CA.

The County selected Lowe to assist in the entitlement and subsequent development of the 100-acre parcel. The proposed plan places an emphasis on providing business and lifestyle benefits. It is projected to generate $2.5-million in one-time sales tax revenue, and nearly $1.6 billion in annual economic output. It is also projected to create more than 9,000 jobs each year, and 1,998 units of much-needed for-rent housing options.

The FPEIR will be presented to the Orange County Board of Supervisors on Nov. 14 for final approval.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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