Austin-based RPM (formerly known as Roscoe Property Management) and Atlanta-based CF (CF Real Estate Services) have merged. The firm will operate under the RPM brand.
This merger creates one of the largest third-party providers of real estate and property management services with a national multifamily footprint in excess of 84,000 units across 17 states. The combined organization will have more than 1,800 employees with nine regional offices located in Charleston, Chicago, Dallas, Denver, Houston, Tampa, Phoenix, San Antonio, Washington, D.C., a regional headquarters in Atlanta and its main headquarters located in Austin.
“We are proud to merge the CF Real Estate Services brand with RPM to create one property management platform that will leave a lasting mark on the multifamily industry,” said Jason Berkowitz, president and founder of RPM. “This merger truly expands our geographic reach, strengthens our organizations and provides significant opportunities for the future.”
CF Real Estate Services was founded in 2004 in Atlanta by co-founders Byron Cocke and Brett Finkelstein. Founded in 2002, RPM added more than 19,000 units organically to its portfolio in 2020 expanding to 58,000 units (prior to the CF merger) and had already grown into Arizona, Colorado, Wyoming and Florida.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.