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Chicago & Midwest  + North Side  + Apartments  | 
Mars Wrigley will build a new innovation center on Chicago's Goose Island, with construction slated for completion in 2023

@properties Launches National Franchise Brand

Goose Island-based @properties, which was founded in 2000 and became the largest residential brokerage firm in Chicago and its surrounding areas, is launching a national franchise brand. It’s geared toward independent broker-owners, owners with expiring franchise agreements and top-producing agent teams. 

“There is a huge unmet need in our industry for a brand that not only delivers scalable, well-designed technology and marketing, but also works hand in hand with broker-owners and agents to help grow their businesses sustainably and profitably,” said co-CEO Thad Wong.
 
To help lead its national rollout, @properties has hired Chris Lim as president, head of brand growth. Lim, an 18-year industry veteran, founded Climb Real Estate in San Francisco in 2010, and sold the brokerage firm in 2018 to Realogy Holdings, the nation’s largest real estate franchise operator.
 

For comments, questions or concerns, please contact Paul Bubny

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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