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@properties Launches National Franchise Brand
Goose Island-based @properties, which was founded in 2000 and became the largest residential brokerage firm in Chicago and its surrounding areas, is launching a national franchise brand. It’s geared toward independent broker-owners, owners with expiring franchise agreements and top-producing agent teams.
“There is a huge unmet need in our industry for a brand that not only delivers scalable, well-designed technology and marketing, but also works hand in hand with broker-owners and agents to help grow their businesses sustainably and profitably,” said co-CEO Thad Wong.
To help lead its national rollout, @properties has hired Chris Lim as president, head of brand growth. Lim, an 18-year industry veteran, founded Climb Real Estate in San Francisco in 2010, and sold the brokerage firm in 2018 to Realogy Holdings, the nation’s largest real estate franchise operator.
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