Prologis: COVID-19 Could Drive 400M SF of New Supply Chain Logistics Demand
The latest research by San Francisco-based Prologis on COVID-19 and its implications for logistics real estate breaks down what may be ahead for the sector. The report provides insights into the third phase of the global pandemic, defined as “the normal,” including quantifying the potential increase in long-term demand from higher inventory levels and accelerated e-commerce adoption.
The report’s authors say, “We expect that lessons learned from the pandemic will add demand tailwinds to logistics real estate in the “new normal.” Growth in direct-to-consumer delivery volumes and rapid replenishment needs should continue to emphasize the appeal of logistics real estate that is closer to end consumers.”
Among the findings are that accelerated e-commerce adoption and higher inventory levels have the potential to generate 400 million square feet or more of additional U.S. logistics real estate demand, or 150 to 200 million square feet per year for two to three years.
Re-tooling supply chains for increased e-fulfilment should create incremental net demand of 140 to 185 million square feet in total. E-fulfilment demand should be highest in locations near end consumers.
Inventories could increase by 5% to 10% in a bid for resiliency, producing 285 to 570 million square feet of aggregate incremental demand. New demand from inventory growth could be spread more evenly throughout distribution networks.
Each 100 bps of share shift from bricks and mortar to online translates to 46 million square feet of net demand in the U.S. With the penetration rate already rising by 100-150 bps annually, March through mid-April’s e-commerce growth of more than 30% suggests that the rate could rise by 300-400 bps in 2020, generating an incremental 140 to 185 million square feet of net demand (accounting for cannibalization of bricks and mortar).
The report’s authors note some of this demand has already surfaced in the race to respond to the coronavirus pandemic, but the reality of implementing this expansion in distribution capabilities may take more than a year to complete.
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services.
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix.
Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator.
Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.
Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.