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California  + Los Angeles  + Retail  | 

Preparing for Micro-Mobility, SoCal CRE Gets On-Board

By Dennis Kaiser

Cities across SoCal are beginning to consider relaxing parking requirements in retail corridors because of the “micro-mobility” innovations like the use of Bird scooters and public bikes. In fact, to encourage a more walkable downtown shopping district, the City of Santa Monica has consciously been lowering parking requirements for downtown retail.

Geoff Tranchina

JLL’s Geoff Tranchina, executive vice president, shares what is driving this shift to reduce parking and why that has spurred development while creating more cohesive retail districts.

Q: What is behind the lowered parking requirements?
A:
Urbanization, with close to 50% of the world’s population living in cities by 2025, is behind the lowered parking requirements. City governments are finally beginning to recognize the impact that both micro-mobility and ridesharing companies like Uber and Lyft are having on their planning effort, and how those impacts are changing consumer demand for onsite parking. In looking at Uber’s and Lyft’s recent S-1 filings, you see that the majority of their trips are three miles or less. For Uber, over 20% are one mile or less, highlighting why Bird hit 10 million rides within 320 days and Lime hit that same number within 400 days. The pace of growth in this segment is staggering, and we are just at the beginning of how these multi-model means of transportation are going to change our lives.

Q: What affect will this have on both new and existing projects?
A:
We believe that this trend is going to have a meaningful impact on both projects in all phases of development and existing projects, and ultimately will put downward pressure on the amount of parking being built and how that parking is designed. Medium to long-term, you could see meaningful impact on the value of existing parking structures, as transportation moves rapidly down the path to automation.

Q: How can owners/developers prepare for this trend? Or should they?
A:
JLL’s property management and leasing teams are already talking with clients about efficient ways to integrate/create spaces for both micro-mobility vehicles, as well as convenient dropoff/pickup for rideshare drivers. For new projects specifically, developers might consider how they are designing their structured parking with the potential for future repositioning of that space into more productive GLA or common areas.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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