PR & Communications Strategies to Increase Your Industry Presence
Effective public relations is about sending the right messages through the appropriate channels to the correct audience, in turn establishing a stronger brand reputation. PR is a strategy that can transform the future and profitability of a business when utilized correctly. The more people know about your business, your people, your services, and your successes, the more likely they are to bring you more business. Effective PR campaigns can be utilized to safeguard and strengthen your organizations stature through the media, social media, and external communications.
Here are a few key PR trends that your organization should be taking advantage of:
Create and share videos
According to a recent Small Business Trends study, videos generate 12 times the amount of “shares” on social media than text and images do combined – and 80 percent of users can recall a video they viewed within the past 30 days.
Interactive social media campaigns
By creating a series of interactive social media posts, your company can target and connect with its primary audience to build a solid online presence. Instagram has noted that one out of three of their most viewed “stories” are from businesses.
Recruit influencers to carry your message
Leveraging real estate influencer partnerships have resulted in thousands of hashtags uses, tens of thousands of likes and numerous live-streamed events.
Leverage Connect’s expert team of public relations and commercial real estate specialists when crafting your organizations content and media placements. At Connect we work alongside our clients to help them achieve this and expand
visibility within the commercial real estate industry. We can work with you on a per-project basis to share news regarding a big deal or new hire, or plan and execute a continuing strategy tailored to your needs.
Tyler Sarter works as Corporate Marketing Manager for Connect CRE overseeing all aspects of marketing, branding, communications, and business development efforts. With significant experience coordinating corporate relationships and overseeing investor relations and the acquisition of new investments in the commercial and residential real estate industries, Tyler also excels as a marketing professional with verifiable success developing and implementing comprehensive marketing and promotional strategies.
Incorporating several years of project management experience, Tyler has successfully managed large projects for the Pennsylvania Lottery, Coca-Cola, and other Fortune 500 companies ensuring that budget and schedule were met. Tyler earned his Master of Arts degree in marketing communications from Georgia State University. He has been featured in several publications such as Voyage Atlanta and Shoutout Atlanta as an up-and-coming real estate professional.