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California  + Orange County  + Office  | 

Trammell Crow Company’s Tom Bak on OC Trends

By Dennis Kaiser

The summer’s hottest CRE event, Connect Orange County, is fast approaching. Connect Media caught up with Trammell Crow Company’s Tom Bak, one of the market’s leading developers, to get a sneak peak into some of the biggest trends leading up to the July 27th conference at the Balboa Bay Club. Follow this link to get more information and register: Connect Orange County.

Here’s what the senior managing director for the company’s SoCal development and investment group had to say:

Q: What are the biggest trends impacting the Orange County market?

A: The two most important trends in the Orange County Class A office market are the quality and size of outdoor space, and the friendly and generous service of the management team.

At The Boardwalk, we are taking advantage of the beautiful year-round Southern California weather to provide high quality gathering places that serve more as a destination. Our vast two-acre courtyard provides hundreds of outdoor seating options among an amphitheater, restaurant, conference rooms, and patio style seating. We seek to invigorate and activate our client experiences via these amenities.

At The Boardwalk, we are also offering the friendly service typically associated with Class A hospitality resorts. We find that by personalizing our clients service experience they will enjoy the work environment in a remarkably different way.

Q: What are the prime opportunities for developers, as well as the toughest challenges you face today?

A: The entitlement process offers the greatest challenges, yet the greatest opportunities. We employ a team of in-house CEQA/Entitlement experts to work collaboratively with stakeholders – cities, neighborhoods, employers, etc. We have an active outreach program that includes job fairs, charitable activities and the like.

Q:  How do you justify the amount of development your team currently has underway in Orange County?

A: The driver of our investment decision to buy or develop office is jobs. Orange County has seen consistent year over year job growth.

While jobs are the driver of these investment decisions, we are also focused on delivering the best design in the best locations with the best partners and lenders. Currently, we see continued demand and very limited supply of office buildings offering the combination of unique design and service.

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Connect With Trammell Crow’s Bak

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Development
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