Portman Takes Resi Tower to ATL Midtown Development Review Group
Portman Holdings presented detailed plans this week for a 36-story residential tower as part of the redevelopment of Midtown Atlanta’s historic H.M. Patterson & Son Spring Hill Chapel property. The developer is seeking an approval from the Midtown Development Review Committee (DRC) so it can move toward a groundbreaking next year.
The tower would include roughly 375 units with ground floor retail on a nearly four-acre hilltop site that overlooks Technology Square. Portman Holdings will preserve the landmark 90-year-old funeral home and its gardens, which received landmark designation in 2018.
Other components of the redevelopment include a 34-story office building and 24-story hotel. The developer plans to unveil more details about those more complex and connected elements in the future, once the residential component advances.
The Portman proposal seeks to organize an ambitious mixed-use development around the central focal point of an architecturally significant historic property. The project was well-received by the DRC, with some items needing additional consideration to meet code, including: providing full streetscape along Spring St. and a clearer pedestrian connection between Spring and Williams streets, finding alternatives that can reduce the number of curb cuts on Spring St., providing a setback along the north property line, and showing additional detail on street level façades.
The DRC is expected to provide formal comments to Portman’s team and the city later this week. It is likely Portman will make a follow-up presentation to the DRC in June/July. Portman indicated during the DRC review meeting Tuesday evening that they anticipate breaking ground on the residential tower within the first half of 2021.
Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency integrated marketing communications roles. He is responsible for Connect’s client content operations and public relations strategy. He is involved in a range of initiatives ranging from content strategy, message development, copywriting, Social Media and content marketing services.
Dennis’s communications background in the real estate industry includes working with many of the top real estate firms – from brokerage companies, developers, homebuilders, investors, owners, lawyers, asset advisors, lenders, architects and property management firms.
• Marketed more than 1 Billion Square Feet of Office Space
• 70,000 Multifamily/Condo Units
• 15,000 Single Family Homes
• 30 Million Square Feet of Retail Space
• Representing Roughly $100 Billion in Investment
In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company.
Dennis’s agency background on integrated communications teams at many reputable agencies and has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. He formerly was President of the Public Relations Society of America’s Los Angeles of public relations professional, and served on the Board of Directors. He also taught a public relations extension course at Loyola Marymount University.
Dennis’s has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.