Pierson, Vitorino Merge, Create New Firm

Pierson Retail Advisors and the Vitorino Group, both based in Dallas, TX, entered into a definitive merger agreement to combine operations. The result will be a new company, named Strive, which will be a full-service brokerage firm.

The merger will reportedly be complete by September, and the new company name and branding will be unveiled at that time. Until then, the separate firms and websites will remain operational. Pierson Retail Advisors is at 833 Douglas Ave., while Vitorino Group operates at 5550 Lyndon B. Johnson Fwy. When Strive is official, it will operate from the LBJ address.

Jennifer Pierson, who leads Pierson Retail Advisors, and Jason Vitorino, who heads up Vitorino Group, said talk of the merger first began in fall of last year. “We come from similar, modest backgrounds, and we both value hard work,” Pierson said. “That was the reason we started the dialogue regarding merging our two companies.”

Added Vitorino: “Our goal is to build a vibrant culture and a lasting brand. This starts from the top, and there is no one better to team with than her.”

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