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National  + Retail  | 

Picking up the Pace of Retail Transactions

By Dennis Kaiser

Frustration is running high within the industry regarding the speed at which retail lease transactions are moving. Even the simplest lease deal is commonly taking six to eight months. It’s a challenge for everyone – sometimes the disconnect is on behalf of the landlord, and other times on behalf of tenants.

There are a number of factors that can positively affect the pace of a deal, including open communication, a realistic starting point and proactive efforts with cities. Connect Media spoke with Coreland Companies’ Ben Terry, Vice President, Retail Brokerage, in our latest 3 CRE Q&A to find out some suggestions on how to work through the challenges.

Ben Terry

Q: Which major factors are impacting lease transactions this year?
A:
Shopping centers are full- fantastic for the economy and challenging for leasing. With vacancy rates hovering around 4.1% and 3.7%  in Los Angeles and Orange counties, leasing quality spaces on the market becomes a tricky negotiation between bullish owners and tenants.

The influx of quick service and specialty food, medical and fitness uses have transformed many shopping centers over the past decade. However, there are still a selection of centers with major barriers stalling today’s deals.

Q: What types of barriers can slow down a deal?
A:
Getting approvals from major tenants tops my list! It’s challenging to navigate around leases drafted 10-15 years ago in today’s market. ‘No fitness’ or ‘no medical’ are among the most common lease restrictions preventing you from simply adding a dentist office to a local shopping center without the approval of Ross, Petsmart and Albertsons, as examples.

The diversity of today’s food options can also get caught in the same trap. A sushi restaurant 15 years ago likely had an exclusive on Japanese food. However, now you have various Japanese specialties options like ramen, shabu-shabu and BBQ, all very capable of coexisting.

Q: Which factors can positively affect the pace of a deal?
A:
Upfront communication. Manage expectations and discuss potential hurdles. A phone call or in-person meeting can go a long way, sometimes reminding everyone that both parties are moving towards a common goal. The quicker to the finish line, the quicker everyone starts making money.

Be realistic. Aside from the standard negotiation factors of a deal, like TI allowance, rent, free rent, all parties seem to be more vigorously fighting over secondary issues from the start. Discussions over CAM caps, exclusivity clauses and even HVAC are consuming a lot of time, yet they are secondary to the deal points. Experienced brokers know which clauses regional and national tenants need in order to get the deal approved. Understanding these factors upfront is an advantage.

Be proactive with the city. A simple approval that used to take weeks now takes months, so start communicating early. Get the planning department engaged from the start. Work to understand concerns, and how to best address them. Understand approved uses and ask what can be done to streamline a deal.

Retail will continue to evolve at a rapid pace. We need to be smart, progressive, and avoid letting some of these factors slow the pace of deals.

*Pictured Foothill Ranch Towne Centre, Foothill Ranch, CA

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Connect With Coreland’s Terry

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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