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National  + Pennsylvania  + Retail  | 

Philly’s SugarHouse Casino Will Rebrand After Upgrades

Rush Street Gaming will rebrand SugarHouse Casino, Philadelphia’s first licensed casino, later this year after a series of property upgrades. Among other things, the new name, Rivers Casino Philadelphia, will enable regional and national marketing to promote one Rivers Casino brand across multiple markets and channels.

The company owns three other properties branded as Rivers Casino, located in Pittsburgh, the Chicago suburb of Des Plaines, IL and Schenectady, NY.

“Keeping pace with the changing landscape has been paramount to our success,” said Rush Street CEO Greg Carlin, whose company opened SugarHouse in 2010. “Creating a unified brand is another example of how we’re anticipating and responding to the competitive market for gaming.”

Among the planned upgrades are a new permanent sportsbook, a new signature restaurant and an online casino experience that complements the brick-and-mortar operations. The additions follow a $164-million expansion of SugarHouse in 2016.

For comments, questions or concerns, please contact Paul Bubny

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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