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PG&E and Cal Fire Join Forces for Wildfire Safety

To raise awareness about wildfire safety and bring resources to underserved communities in high fire-threat areas this year, Pacific Gas and Electric Company is joining forces again with the California Fire Foundation (CFF), providing $1.4 million for CFF’s Wildfire Safety and Preparedness Program. Fire departments and community-based organizations in California can now submit applications for grant funding to address ongoing wildfire risk.

During the past three years, CFF has awarded grants to 145 fire departments and fire agencies statewide with a focus on Northern and Central California. Funding targets specific communities identified as having extreme or elevated fire risk as identified by the California Public Utilities Commission High Fire-Threat District map.

“The Wildfire Safety and Preparedness Program is a partnership with PG&E that was created to address the new normal in California of drier and hotter seasons. There is no end to a wildfire season in our state now, and residents must understand the steps to take to evacuate safely,” said Rick Martinez, executive director of the CFF. “After 2020 surpassed 2018 in the number of acres burned, it demonstrates an alarming trend that proves programs like WSPP are necessary for Californians to stay ahead and stay alert.”


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California Fire Foundation

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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