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Texas  + State of Texas  + Hospitality  | 

Pecos City’s Baseball Vision is Soon to Be a Reality

Pecos City’s vision of becoming an elite baseball destination will come to fruition as it prepares to open a new facility, Cyclone Ballparks, this month. It will feature five baseball diamonds as well as batting cages and concessions in this location about an hour outside of Midland.

To achieve this vision, the town of Pecos City has selected the Sports Facilities Companies (SFC) as the turn-key service provider to manage the ballpark. With this selection of the facility manager/operator, Pecos City is poised to reap the economic and social benefits of a growing sports tourism industry.

“Cyclone Ballparks represents more than just baseball to the city of Pecos,” says Jason Clement, SFC CEO. “This facility will bring an unprecedented level of tourism to the city that will benefit local businesses and help to enrich the sense of community that local residents feel in their beloved hometown.”

According to a 2019 state of the industry report from the Sports Events and Tourism Association, the number of travelers for sports events has grown by 10 million in the last five years and is now a $19.2 billion industry. Pecos City will soon draw visitors and traveling teams from areas such as Midland/Odessa, New Mexico, Dallas and Houston. “This project is something the council has been dreaming about for years and we look forward to executing our vision with SFC to transform our town into a baseball destination,” says Heather Ramirez, interim Pecos city manager. “Cyclone Ballparks will be the catalyst for a new era in our region as we expand on our legacy of industrial and agricultural history.” 

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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